413 Let’s Go Out Campaign Launches on July 1
The Greater Northampton Chamber of Commerce (GNCC) and the Downtown Northampton Association (DNA), in collaboration with the chambers of commerce in Franklin, Hampden, and Hampshire counties, are pleased to announce the launch of the “413 Let’s Go Out” restaurant campaign to encourage support of restaurants throughout the region. The campaign will run July 1 – September 30 and will amplify the statewide “Let’s Go Out” campaign to raise public awareness about the importance of supporting our local restaurants and the role they play in driving economic activity.
The 413 Let’s Go Out campaign is an expansion of the GNCC and DNA’s “413 Takeout” promotion which ran in February through May and emphasized takeout meals prior to the lifting of public health restrictions in Massachusetts. The new “Let’s Go Out” campaign is timed to coincide with the rescinded restrictions, outdoor dining momentum, and growing indoor dining comfort.
“413 Let’s Go Out” inspires foodies and residents in the 4-1-3 area code to take the pledge to help save our local restaurants. The pledge is to join with 4 friends and each order at least 1 restaurant meal per week for 3 months. To participate, individuals can go to a dedicated website 413letsgoout.com and submit their name and email address, which makes them eligible to win one of 12 weekly $25 gift card giveaways.
The campaign is supported by a robust marketing plan that includes streaming TV ads, digital banner ads, radio spots, print ads, and social media, along with gift card prizes and giveaways from participating chambers and local restaurants. The 413letsgoout.com website features the pledge form and a directory of restaurants affiliated with each participating chamber.
This project is being funded by a Regional Pilot Project Program Grant awarded to GNCC and the DNA by the Massachusetts Office of Business Development in conjunction with the Executive Office of Housing and Economic Development. The goal of the pilot program was to encourage municipalities and organizations to work together to create solutions for recovery in their specific economies.